Price List – Iceberg Proposals

Hourly Website Development

Prices effective January 1, 2025

$200/hour – Hosting & Maintenance Customers

Hourly Website Development for Hosting & Maintenance Customers

Website updates, additions, and consulting for customers on a support or maintenance hosting package. All website development is prorated in 15 minute increments and invoiced monthly.

$225/hour – Base Hosting Customers

Hourly Website Development for Base Hosting Customers

Website updates, additions, and consulting for customers without a support or maintenance package. All website development is prorated in 15 minute increments and invoiced monthly

$225/hour – Non-Customers

Yes, the plugin offers extensive customization options. You can modify colors, typography, spacing, and borders to match your website’s design. The accordion behavior can also be adjusted, such as enabling auto-close, setting items to open by default, or allowing multiple sections to be expanded at once. For advanced styling, custom CSS can be applied through the WordPress Customizer or additional CSS settings in the block editor.

Website Hosting Plans

$80/month – Base Hosting (No longer offered)

Base Website Hosting

Reliable website hosting at the SAVVIS data center on a shared UNIX-based website hosting server.

50 GB storage space
150 min/day CPU time
30 min/day mySQL time
5,000 GB/mo data transfer
Let’s Encrypt SSL certificate
Daily website and database backups, retained for 7 days and restorable on request
Automatic WordPress Core updates
Access to Iceberg Web Design’s support team for troubleshooting, website updates, and other changes on demand

$200/month – Premium Base Hosting (No longer offered)

Premium Base Website Hosting

Reliable website hosting at the SAVVIS data center on a shared UNIX-based website hosting server. Premium hosting has additional security measures in place, and is required for e-commerce or membership websites.

150 GB storage space
300 min/day CPU time
60 min/day mySQL time
10,000 GB/mo data transfer
Enhanced security monitoring for e-commerce and membership websites
Daily website and database backups, retained for 7 days and restorable on request
Automatic WordPress Core updates
Access to Iceberg Web Design’s support team for troubleshooting, website updates, and other changes on demand

$225/hour for WordPress plugin or software updates, website support, troubleshooting, website updates, consulting, email support.

$120/month – Hosting + Support (Business)

Website Hosting + Support

Reliable website hosting at the SAVVIS data center on a shared UNIX-based website hosting server.

100 GB storage space
150 min/day CPU time
30 min/day mySQL time
5,000 GB/mo data transfer
Let’s Encrypt SSL certificate
Daily website and database backups, retained for 7 days and restorable on request
Automatic WordPress Core updates
Quarterly WordPress plugin and theme updates
Quarterly testing of website forms
Access to Iceberg Web Design’s support team for troubleshooting, website updates, and other changes on demand

$240/month – Hosting + Maintenance (Business)

Website Hosting + Maintenance

Reliable website hosting at the SAVVIS data center on a shared UNIX-based website hosting server.

100 GB storage space
150 min/day CPU time
30 min/day mySQL time
5,000 GB/mo data transfer
Let’s Encrypt SSL certificate
Daily website and database backups, retained for 7 days and restorable on request
Automatic WordPress Core updates
Monthly WordPress plugin and theme updates
Monthly testing of website forms
Monthly Google Analytics Report
Access to Iceberg Web Design’s support team for troubleshooting, website updates, and other changes on demand

$240/month – Premium Hosting + Support (Business Plus)

Premium Website Hosting + Support

150 GB storage space
300 min/day CPU time
60 min/day mySQL time
10,000 GB/mo data transfer
Let’s Encrypt SSL certificate
Enhanced security monitoring for e-commerce and membership website
Daily website and database backups, retained for 7 days and restorable on request
Automatic WordPress Core updates
Quarterly WordPress plugin and theme updates
Quarterly testing of website forms
Access to Iceberg Web Design’s support team for troubleshooting, website updates, and other changes on demand

15 minutes of troubleshooting, support, or minor website updates each month. These updates may include posting new website content, changing existing content, adding or changing photographs, or modifying parts of the website. Monthly updates do not accrue or roll over to subsequent months. Website transfers require this support time the first month; time is available for website updates beginning the second month after service starts. Email support@icebergwebdesign.com or call 763-350-8762 to request monthly updates.

$200/hour for additional updates on demand, including WordPress plugin or software updates requiring more than 15 minutes, troubleshooting, website updates and changes, consulting, and email support. Any theme, plugin, and software licenses that need to be purchased to update your site will be billed to your account.

$350/month – Premium Hosting + Maintenance (Business Plus)

Premium Website Hosting + Maintenance

150 GB storage space
300 min/day CPU time
60 min/day mySQL time
10,000 GB/mo data transfer
Let’s Encrypt SSL certificate
Enhanced security monitoring for e-commerce and membership website
Daily website and database backups, retained for 7 days and restorable on request
Quarterly website backups, retained for the quarter and restorable on request
Automatic WordPress Core updates
Monthly WordPress plugin and theme updates
Monthly testing of website forms
Monthly Google Analytics Report
Access to Iceberg Web Design’s support team for troubleshooting, website updates, and other changes on demand

1 hour of troubleshooting, support, or minor website updates each month. These updates may include posting new website content, changing existing content, adding or changing photographs, or modifying parts of the website. Monthly updates do not accrue or roll over to subsequent months. Website transfers require this support time the first month; time is available for website updates beginning the second month after service starts. Email support@icebergwebdesign.com or call 763-350-8762 to request monthly updates.

$200/hour for additional updates on demand, including WordPress plugin or software updates requiring more than 1 hour, troubleshooting, website updates and changes, consulting, and email support. Any theme, plugin, and software licenses that need to be purchased to update your site will be billed to your account.

$350/month – VPS Hosting + Support (Smart VPS)

VPS Website Hosting + Support

Reliable website hosting at the SAVVIS data center on a dedicated UNIX-based virtual hosting server. VPS hosting offers dedicated resources for enhanced performance and stability.

50 GB storage space
Unmetered CPU and MySQL time
25,000 GB/mo data transfer
6 GB dedicated RAM
Let’s Encrypt SSL certificate
Enhanced security monitoring for e-commerce and membership website
Daily website and database backups, retained for 15 days and restorable on request
Automatic WordPress Core updates
Quarterly WordPress plugin and theme updates
Quarterly testing of website forms
Access to Iceberg Web Design’s support team for troubleshooting, website updates, and other changes on demand

$450/month – VPS Hosting + Maintenance (VPS First Class)

VPS Website Hosting + Maintenance

Reliable website hosting at the SAVVIS data center on a dedicated UNIX-based virtual hosting server. VPS hosting offers dedicated resources for enhanced performance and stability.

200 GB storage space
Unmetered CPU and MySQL time
25,000 GB/mo data transfer
8 GB dedicated RAM
Let’s Encrypt SSL certificate
Enhanced security monitoring for e-commerce and membership website
Daily website and database backups, retained for 15 days and restorable on request
Quarterly website backups, retained for the quarter and restorable on request
Automatic WordPress Core updates
Monthly WordPress plugin and theme updates
Monthly testing of website forms
Monthly Google Analytics Report
Access to Iceberg Web Design’s support team for troubleshooting, website updates, and other changes on demand

$200/hour – Monthly Retainer

Monthly Retainer

Retainers may be purchased in one hour increments. Development time is tracked in 15 minute increments, and does not roll over to subsequent months.

A six-month minimum subscription is required. Standard development rate of $200/hour applies when monthly updates exceed those purchased on retainer.

$100/month – Email Hosting (Must accompany another hosting plan)

Email Hosting

Email hosting with up to 10 email addresses and up to 10 GB per mailbox. Must be accompanied by a website hosting plan. Email and website hosting storage are shared.

Prices effective January 1, 2025

Subscription Website Development

Varies – Content Writing (Required)

B&A=$1,000 | A&A=$2,000 | B&B=$3,000 | A&B=$4,000

Website Content

Iceberg will create and implement professionally written content for your website. This includes a one-hour planning interview to review your business, define the website structure, and develop a sitemap to guide content creation.

Up to eight (8) pages of website content will be created and structured to align with best practices for user experience, AI visibility, and search engine performance. High-quality content is a critical component of a successful website, helping users clearly understand your services while improving visibility across search engines and AI-driven platforms.

Website title and description tags will be provided with each page to support SEO performance.

[A. One round of revisions and one final review for corrections are included.]

[B. Content will be created during the website development process at the discretion of Iceberg’s content team and may be refined after launch if needed.]

Website Photography

High-quality, relevant photography is a critical component of a successful website and plays a key role in building trust and accurately representing your business.

[A. Iceberg will provide a Photo Kit with general guidelines and a customized shot list based on your website’s sitemap to guide you in capturing the images needed for your website. All photography will be provided by the client and must be submitted during the content phase of the project.]

[B. Iceberg will coordinate a one-hour on-site photography session at your business location. Images captured during this session will be used throughout the website to provide an authentic representation of your team, services, and work environment.

Photography may include team photos, staff headshots, workspace or equipment images, and action or staged work-in-progress shots. The client is responsible for coordinating staff availability and preparing the space for photography. Scheduling will be coordinated with your Iceberg project manager during the content phase of the project. This service includes one (1) session. Additional time or sessions may be billed at our current hourly rate.]

All required content and photography must be provided or completed during the content phase of the project to maintain the project timeline. Content writing and photography are required for subscription website development.

Additional consulting, content strategy, additional content pages, revisions, or photography services are available and billed at our current hourly rate.

$325/month – Subscription Website Development

Subscription Website Development

Website Design

Professionally designed, templated turn-key marketing website. You will have a Zoom call with one of Iceberg’s team members to discuss your logo, branding, colors, content, and pictures we will need for the website. The website layout will be designed at the discretion of Iceberg’s design team. You must own the copyright to all photos used on your website.

Website Pages

Up to eight (8) website pages are included. Typical site pages include: Home, About, Service Pages, Project Gallery and Contact page. One page is defined as up to 1000 words of simply formatted text, and 3-5 photographs, images, graphics, or media items. Pages with longer content or additional images will incur additional design time, billed at our current hourly rate.

Additional website pages may only be added after the website launches. You will receive an Editor access login after the website is live, and may make content changes and add pages at this time. You may also work with Iceberg’s support team to request changes.

Photo Galleries

If required, we can substitute pages on your website for photo galleries, to showcase your products or services. A photo gallery page will include up to 100 words of content as an introduction, 12 pictures displayed in a grid, and a Call to Action section below the photos.

When a website visitor clicks on a photo in the gallery, it will be enlarged and displayed in a lightbox overlay with an optional description of the photo. If more than 12 images are provided for the photo gallery, our designers will select photos at our discretion. Photo descriptions must be provided.

Contact Form

Development of one email contact form is included with your project. This form may have up to six (6) standard fields. Standard fields are single line text, phone number, email address, dropdown, checkbox, radio button or paragraph text. When a user fills out the contact form, submissions are emailed to the address of your choice.

Website Launch & Access

Upon website launch, you will receive a WordPress editor account, which you may use to add additional pages to the website or make content changes. Video or written instructions for making website changes will be provided.

Review & Revisions

After the website is live, you may make revisions using your WordPress login, or work with Iceberg’s support team on revisions and modifications. If desired, prelaunch access may be arranged so that you can review the website and make changes prior to launch. Iceberg’s support team may also assist with revisions or updates at our current hourly rate. Prelaunch access and revisions prior to launch may extend the project timeline.

Monthly Website Updates & Reports

You are allowed 15 minutes of website updates each calendar month. These updates may include posting new website content, changing existing content, adding or changing photographs, or modifying parts of the website. Monthly updates do not accrue or roll over to subsequent months. Email support@icebergwebdesign.com or call 763-350-8762 to request monthly updates. You will also receive custom Google Analytics reports detailing website traffic for the previous month. These reports are shared on the first Monday of the month, beginning at least 30 days after the website launches.

Payment Terms & Copyright

Upon signing up, you will enter into a monthly auto payment agreement with Iceberg Web Design. Hosting service and the monthly subscription begins immediately after submitting your order form. Your credit card will be charged on the 1st day of each calendar month.

Website Hosting + Support

Reliable website hosting at the SAVVIS data center on a shared UNIX-based website hosting server.

100 GB storage space
150 min/day CPU time
30 min/day mySQL time
5,000 GB/mo data transfer
Let’s Encrypt SSL certificate
Daily website and database backups, retained for 7 days and restorable on request
Automatic WordPress Core updates
Quarterly WordPress plugin and theme updates
Quarterly testing of website forms
Access to Iceberg Web Design’s support team for troubleshooting, website updates, and other changes on demand

$7,800 – Prepaid Semi-Custom Marketing Website Development

Semi-Custom Marketing Website Development

Website Design

Professionally designed, templated turn-key marketing website. You will have a zoom call with one of Iceberg’s team members to discuss your logo, branding, colors, content, and pictures we will need for the website. The website layout will be designed at the discretion of Iceberg’s design team. You must own the copyright to all photos used on your website.

Website Pages

Photo Galleries

Contact Form

Website Launch & Access

Review & Revisions

Payment Terms & Copyright

A 50% down payment is required on all new website development projects. A website hosting environment will be created at the start of your project, and billing for website hosting begins the first day of the month following your order form date. If your project takes longer than 30 days to complete, progress billing for your full scope of work will begin 30 days after signing up. Progress invoices are for 25% of your remaining balance and will include any add-ons or credits applied during the previous month. Progress invoicing will continue until the project is completed, and is due 15 days from the invoice date. Final payment on all costs associated with the project is due 15 days after your website is live, and the copyright for your website will be released upon final payment. After your project is complete, ongoing hosting costs must be paid monthly via auto-pay, or are billed annually. All website updates will be billed at our current hourly rate.

$3,250 + $575/month – E-Commerce Subscription Website

E-Commerce Subscription Website Development

Website Design

Professionally designed, templated turn-key marketing website. You will receive a 30-45 minute zoom call or in-person meeting with one of Iceberg’s team members to discuss your logo, branding, colors, and pictures we will need for the website. The website layout will be designed at the discretion of Iceberg’s design team. All website content must be finalized prior to website build, and all assets (photos, links, logo, etc.). You must own the copyright to all photos used on your website. If desired, Iceberg designers may select stock photography from our library, at our discretion, to complement website design and layout.

Website Pages

Up to eight (8) website pages are included. Typical site pages include: Home, About, Service Pages, Project Gallery and Contact page. One page is defined as up to 500 words of simply formatted text, and 2-3 photographs, images, graphics, or media items. Pages with longer content or additional images will incur additional design time, billed at our current hourly rate.

Photo Galleries

Contact Form

E-Commerce Integration

Installation of the most recent and stable version of WooCommerce on your website. Base features included are outlined below. Additional customizations require upgrading to a custom e-commerce solution; contact your account representative to discuss scope of work if features outlined below are not suitable for your business model.

Product Search & Filtering

Ability to categorize products, so that website users can filter products by category. Setup includes adding six (6) initial categories. Products may be assigned to one or multiple categories, so they may be displayed multiple places throughout the website. A simple keyword search will also be included for customers to search for a product by a keyword. Results returned will have the keyword in either the title or the product description.

Product Configuration & Inventory Control

Product configuration for simple products, with one price per product. Setup includes adding up to 30 products, and written instructions for adding more products after the website is live. All product information and images must be received prior to development. Each product will have its own individual product page and may contain the following:

Product Name
Product Price
Product SKU, if applicable
Product Description
Product Category(ies)
Up to three (3) product images, which should have the product name in the image title. Example: red-shirt.jpg. red-shirt2.jpg, red-shirt3.jpg

Setup includes basic inventory control where you may set an inventory amount for each product. When a product is purchased from the website the inventory is automatically updated. The inventory amount can be manually changed at any time, and products may be marked as out-of-stock.

Multiple product variable options or complex inventory handling requires a custom e-commerce solution and do not fall within this Scope of Work.

Product Listing Page

One main overview page will be developed as a product landing page to display all products, which will display the featured image and title for each product. The product landing page will also include a sidebar with product categories that a website user can use to filter products.

PayPal or Stripe Payment Gateway Setup

Development includes installation and configuration of either PayPal or Stripe for accepting payments on your website. You must sign up for a PayPal/Stripe account, and provide Iceberg Web Design with any information needed to integrate payment. Integration of additional payment gateways such as Authorize.net may be set up. Integration of additional or alternate payment gateways requires an initial setup charge and may include annual software licensing fees.

Taxes

Configuration and implementation of standard tax settings in WooCommerce, limited to one pre-configured tax rate based on your primary business location. Additional tax rates can be configured if you provide the information for each tax rate. Advanced tax rates may require additional development time.

Shipping Setup

Development includes setup and implementation of either flat rate or table rate shipping. You may choose to ship all orders for the same cost, or you may define shipping rates based on the amount of money a customer spends. An example Table Rate Shipping method is outlined below:

Order of $0 – $30 costs $5.95 to ship
Order of $30.01 – $50 costs $7.95 to ship
Order of $50.01 – $80 costs $9.95 to ship
All orders over $80 cost $12.00 to ship

If table rate shipping does not work for your business model, you may integrate one additional or alternative shipping method. Available methods are: UPS, USPS, or FedEx. Integration of one of these additional (or alternative) gateways requires a $500 setup charge for each, and annual software licensing fees. You must also sign up for a shipping account with these companies, and provide Iceberg Web Design with any information needed to integrate shipping. Licensing fees are set by third party vendors; contact your account representative for current pricing.

User Account Management

Default functionality for user account registration, management, and order history.

Admin Order Management

Default functionality for shop managers to view orders, mark as processing/pending/shipped, and notify customers of updates via email. Shop managers can also pull shop statistics and reports, including a breakdown of top products sold and revenue during a given time period.

E-Commerce Consulting

Iceberg is available to consult with you on your business and e-commerce needs. Consulting services may include product setup and training, research and discovery as it relates to shipping and payment options, or content and photography consulting for e-commerce optimization. Any consulting services will be invoiced at our current hourly rate.

Review & Revisions

Upon completion of website development, a final review for corrections (spelling errors, text additions and error corrections) may be done. Additional content, pictures, or design changes may be done, but will impact the timeline and budget for the project.

Website Launch

Iceberg will need access to your domain’s DNS settings (usually at your domain registrar) to bring your website live. This information will be collected at your project kickoff meeting or prior to website design and development. Iceberg does not host email service, and may host DNS at an additional cost. Once the final review is completed, we will update your DNS settings to bring the website live. If we do not have access to your DNS, we will supply you with the IP address needed to bring your website live. When the new website is live, an SSL Certificate will be installed on the hosting server, and all contact forms will be tested to ensure they are working properly.

As part of our launch process, Iceberg will submit the website sitemap to Google Search Console. We will also set up GA4 and add the tracking code to the website header. If you already have a GA4 account, we will integrate it to ensure data continues to be collected in your existing account. Additionally, we will configure reCAPTCHA on all website forms to help reduce spam submissions.

Monthly Website Updates & Reports

Payment Terms & Copyright

Premium Website Hosting + Support

150 GB storage
300 min/day CPU time
60 min/day mySQL time
10,000 GB/mo data transfer
Let’s Encrypt SSL certificate
Enhanced security monitoring for e-commerce and membership website
Daily website and database backups, retained for 7 days and restorable on request
Automatic WordPress Core updates
Quarterly WordPress plugin and theme updates
Quarterly testing of website forms
Access to Iceberg Web Design’s support team for troubleshooting, website updates, and other changes on demand

$1,300 – Subscription Website Blog Add-on (LEGACY – for customers without access)

Website Blog Feature

Development of a blog or news article section for your website. One page will be developed as a landing page to display all blog posts. Posts may be filed into categories and/or tags. Individual blog posts will include a sidebar with a search function to filter blog posts.

Up to three (3) initial blog posts will be added to the website during development. Each blog post may include one image and up to 600 words of simply formatted text. Blog articles and images must be provided prior to development.

Upon completion, instructions will be provided to add new blog posts, and editing access to the blog section of your website will be granted.

Advanced customizations are available, and will require additional consulting and development time, billed at our current hourly rate.

Content Writing

Varies – Content & Photography – 5 Pages

B&A=Project Pricing | A&A=$2,025 | B&B=Project Pricing | A&B= $3,025

Website Content

Content will be written to support user experience and visibility across search engines and AI-driven platforms. High-quality content helps users clearly understand your services while improving visibility and overall website performance.

[A. One round of revisions and one final review for corrections are included.]

[B. Content will be created during the website development process at the discretion of Iceberg’s content team. Minor refinements may be made during the final website review.]

Website Photography

High-quality, relevant photography is a critical component of a successful website and plays a key role in building trust and accurately representing your business.

All required content and photography must be provided or completed during the content phase of the project to maintain the project timeline. Additional consulting, content strategy, additional content pages, revisions, or photography services are available and billed at our current hourly rate.

Varies – Content & Photography – 10 Pages

B&A=Project Pricing | A&A=$3,300 | B&B=Project Pricing | A&B= $4,300

Website Content

[A. One round of revisions and one final review for corrections are included.]

[B. Content will be created during the website development process at the discretion of Iceberg’s content team. Minor refinements may be made during the final website review.]

Website Photography

High-quality, relevant photography is a critical component of a successful website and plays a key role in building trust and accurately representing your business.

$250 per page – Content Writing – 1 Page

Content Writing – 1 page

A la carte pricing for additional pages added to a content writing package.

$5,000 – Brand Book

Brand Book

During your website project, we will dive deeper into your business to create a comprehensive brand for your business. This brand image will be used as we create content, design, and develop your website. You will also be able to use the brand to assist in future marketing initiatives, as well as internally as you hire and grow your business.

Branding Process

Logo questionnaire
Logo Design consultation
Interview with content writer on branding
Initial reveal and discussion
Review style guide and logo designs
Review initial branding content
Feedback on branding
Changes to content and logo branding based on reveal meeting
Logo design includes two design concepts and one revision to the chosen concept
Finalize logo
Finalize branding content

Once complete, we will move into the content phase of the project

Brand Book Deliverables

3–5 core values
6–8 key words that describe your business and how your customers view you
Brand language style – tense and tone that will be used in writing for your business
Tagline to use in your marketing initiatives
2–3 calls to action that hone in on your brand and can be used in your website content and other marketing materials
Company mission statement
Brand colors
Imagery – logo files, primary brand images, icon files (as applicable)
Brand book and associated files will be delivered at the end of the website project with website instruction

Additional brand consulting or rounds of revisions are available and are billed at our current hourly rate.

Custom Website Development

$14,000 (15 Pages) – Base Website Development

Custom Website Development

Website Design

Professionally designed, custom layout for your website. A design consultation will be done during the project kickoff, to discuss your design preferences, logo, branding and colors. A website design is then created in support of your established project goals and design preferences. The new website will be fully responsive so that it is compatible with different screen and device sizes, as well as optimized for Google’s mobile-first indexing.

Style Guide & Mockups

Your website style guide, home page mockup, as well as one interior page mock-up will be delivered via a phone call with your project manager. The purpose of this delivery is to explain the design and functionality of your website prior to any development. One round of revisions or alternative design will be created based on feedback from your design reveal meeting. Upon review, minor corrections can be made in development (incorrect colors, spelling errors, etc.).

Additional page mockups or design changes requested outside of minor corrections will be billed at our current hourly rate.

Website Content & Photographs

If desired, you may purchase content writing services from Iceberg. If content writing, strategy or optimization is not purchased, any content editing, organizing, or consulting will be billed at our current hourly rate.

Website Development

Upon approval of the style guide and mockups, all website pages will be developed, utilizing approved photography and content. Base development includes support for simple parallax scrolling, background video support on one page, embedding videos from Vimeo/YouTube, and adding PDF files for download. Video production, logo design, custom graphic design, or graphic animation is not included with standard website design and development.

Website Pages

Static website page development for each page of your website. One page is defined as up to 600 words of simply formatted text, and 1-2 photographs or images. Pages with longer content or additional images will incur additional design time, at our current hourly rate.

Blog Development

A section for News or Blog posts may be developed as part of your website project. One overview page will be developed to display all posts. Posts may be filed into categories and/or tags, if provided. A blog sidebar will be developed with a search field, blog archive and category/tag filters, if applicable. Base development of your blog may include the addition of up to three (3) initial blog posts. Each blog post may include one image and up to 1,500 words of simply formatted text.

Additional blog customizations are available, and will require additional consulting and development time, billed at our current hourly rate.

Photo Galleries

One website page may be used to display a gallery of photographs with up to 12 images. When a website visitor clicks on a photo, it will be enlarged and displayed in a lightbox overlay with an optional description of the photo. If more than 12 images are provided for the photo gallery, our designers will select photos at our discretion. Photo descriptions must be provided.

Additional photo galleries or customization are available, and will require additional consulting and development time, billed at our current hourly rate.

Contact Forms

Development of two email contact forms is included with your project. These forms may have up to six (6) standard fields. Standard fields are single line text, phone number, email address, dropdown, checkbox, radio button or paragraph text. When a user fills out a contact form, submissions are emailed to the address of your choice.

Additional contact forms, longer fields, conditional logic, file uploads, or other form customizations are available, and will require additional consulting and development time, billed at our current hourly rate.

On-Site Search Engine Optimization

During development, Iceberg will optimize on-page website content for search engines. Content will be structured to align with best practices for user experience, search visibility, and AI-driven platforms. Pages will have the appropriate use of header tags, and Images will have appropriate alternate text (“alt tags”) assigned to them, which allow the most effective search indexing, and assists screen readers in navigating content and identifying images. Unique SEO Page titles and descriptions are provided for all pages purchased in a content writing package. If providing your own content, you may include page titles and descriptions; otherwise, Iceberg will apply standardized titles and descriptions based on the website content.

Custom Feature Integrations

The custom features listed in this scope of work are included with your website development project. Any additional features, or changes to the features outlined below, may be discussed with your Project Manager and a quote will be provided by Iceberg. Additions during the project will impact the cost and timeline of your project.

Review & Revisions

Upon completion of website design, development, and feature integrations, a final review will be provided for corrections, including spelling errors, minor text updates, and general content adjustments. [B. If content was created during the development process, it may also be reviewed and refined at this time.]

Minor updates and additions may be made at this time; however, substantial changes to content, including full page or section rewrites that impact the approved design or layout, are not included and may affect the project timeline and budget.

Website Launch

Iceberg will need access to your domain’s DNS settings (usually managed through your domain registrar) to launch your website. This information will be collected during your project kickoff meeting or before website design and development begins. Once the final review is complete, we will update your DNS settings to make the website live. If we do not have access to your DNS, we will provide you with the necessary IP address to complete the launch. After the website goes live, an SSL certificate will be installed on the hosting server, and all contact forms will be tested to ensure they are functioning properly.

Website Access

Once your website project is complete and final payment has been made, you will be provided with WordPress editor access. Written instructions and supplemental video for making changes to your website will be provided. Additional training may be purchased. Prelaunch access may be arranged with your Project Manager if you would like to review and make updates prior to the website going live. This may impact the project timeline.

Additions & Changes

Additional content writing, page development, revisions and/or feature integrations, or any other changes to this Scope of Work, may be discussed with your Project Manager and may impact the cost and timeline of your project.

Payment Terms & Copyright

$1,000 – Custom Post Type Base

Development of one custom content section that is managed independently from the website’s standard pages and blog posts.

The section will include one main overview page displaying the featured image and title of each published content item. A reusable layout will also be developed for the individual items within the section.

Content items may be organized using categories and tags. These classifications may support future search and filtering functionality; however, custom search and filtering are not included in this scope.

Each content item may include up to 600 words of simply formatted text and one to two images.

This scope includes development of the custom content section, overview page, individual item layout, category and tag functionality, and setup of the number of content items identified in the scope heading.

Instructions for adding and managing future content items will be provided upon website launch.

Advanced layouts, custom fields, filtering systems, third-party integrations, unique layouts for individual items, additional content or images, or other functionality outside this scope may require additional consulting and development time billed at our current hourly rate.

$250 – Custom Post Type Item

Custom Content Item

One individual page/post. Each page can include up to 600 words of simply formatted text and 1-2 images. Alternatively, these pages could have a paragraph of 200 words and a six-image gallery.

$1,000 – Dynamic Portfolio Base

Development of one portfolio section to showcase projects, services, or other completed work separately from the website’s standard pages and blog posts.

The portfolio will include one main overview page displaying the featured image and title of each published portfolio item. A reusable layout will also be developed for the individual portfolio items.

Portfolio items may be organized using categories and tags. Category filtering will be added to the main portfolio page, allowing visitors to filter the displayed portfolio items by category.

Each portfolio item may include up to 200 words of simply formatted text and up to 12 images.

This scope includes development of the portfolio section, overview page, individual portfolio item layout, category and tag functionality, filtering functionality, and setup of the number of portfolio items identified in the scope heading.

Instructions for adding and managing future portfolio items will be provided upon website launch.

Advanced gallery functionality, unique layouts for individual items, additional filtering options, third-party integrations, or other functionality outside this scope may require additional consulting and development time billed at our current hourly rate.

$250 – Individual Portfolio Item

Dynamic Portfolio Item

One individual portfolio item. Each portfolio item can have up to 200 words of text and 12 images. All photographs must be provided prior to development, and the website owner must own the copyright to each image.

$1,000 – Dynamic Team Section Base

Development of one team section to display team members separately from the website’s standard pages and blog posts.

The section will include one main overview page displaying each team member’s headshot, name, and title. A reusable layout will also be developed for the individual team member pages.

Team members may be assigned to one or more general categories, such as Leadership, Attorneys, Office Staff, or Field Staff. When appropriate, these categories may be used to add simple category filtering to the team overview page. Advanced filtering, multi-criteria filtering, custom search functionality, and filtering by individual qualifications or profile details are not included.

Each team member page may include up to 200 words of simply formatted text, along with available contact details such as a phone number, email address, and social media links.

This scope includes development of the team section, overview page, individual team member layout, category and tag functionality, and setup of the number of team members identified in the scope heading.

Team member information and photographs must be provided before the profiles are developed. The website owner must have permission to use all submitted photographs.

Instructions for adding and managing future team members will be provided upon website launch.

Advanced layouts, unique designs for individual team members, complex filtering, third-party integrations, or other functionality outside this scope may require additional consulting and development time billed at our current hourly rate.

$60 – Individual Team Member

Individual Team Member

One individual team member page . Each page can have up to 200 words of text, one headshot, and contact info (phone, email, social media links).

$1,500 – Location Map Integration

Development of an interactive location map to display individual business or service locations.

One main overview page will be developed with a visual map and pinpoint for each location. Selecting a pinpoint will display available location information, including the location name, address, and a short description of up to 100 words.

The location map will include standard search functionality, allowing visitors to find locations based on proximity, ZIP code, or keyword.

This scope includes development of the location map and overview page, responsive styling, search functionality, and setup of up to (6) six locations. Additional locations may be purchased separately.

A complete list of locations and accurate address information must be available before development begins.

Instructions for adding and managing future locations will be provided upon website launch.

Custom map designs, advanced filtering, route planning, territory boundaries, bulk data imports, third-party integrations, or other advanced functionality may require additional consulting and development time billed at our current hourly rate.

$75 – Individual Location

Individual Location

One individual location manually added to the location map. Each location can have a title, address, and short description with up to 100 words of text.

$4,000 – Product Management Base (not e-commerce)

Product Configuration

Installation and setup of product management software for easily managing products on your website. Product management software provides the ability for you to show products on your website that are filterable by categories. This also includes the ability for staff to easily add and edit products.

Product Search & Filtering

Product Configuration & Inventory Control

The base scope of work for product setup includes the addition of up to 5 products. Each product can have up to two attribute choices (ex. size and color). All product information and images must be received prior to development. Each product will have its own individual product page and may contain the following:

Product Name
Product SKU, if applicable
Product Description
Product Category(ies)
Up to three (3) product images, with the product name in the image title. Example: red-shirt.jpg. red-shirt2.jpg, red-shirt3.jpg

Product Listing Page

Advanced customizations are available, and will require additional consulting and development time, billed at our current hourly rate.

$12,000 – E-Commerce Base

E-Commerce Integration

Product Configuration

Installation and configuration of e-commerce software for easily managing and selling products on your website. E-commerce software provides the ability for you to show products on your website that are filterable by categories. Website users may purchase products and complete a checkout process. This also includes the ability for staff to easily add and edit products.

Product Search & Filtering

Product Configuration & Inventory Control

Product Name
Product Price
Product SKU, if applicable
Product Description
Product Category(ies)
Up to three (3) main product images, with the product name in the image title. Example: red-shirt.jpg. red-shirt2.jpg, red-shirt3.jpg.

Import Existing WooCommerce Customers & Orders

Iceberg Web Design will export customers and recent orders (up to six (6) months) from your existing website. If orders and user set up are compatible with the new website Iceberg will import them prior to launch. If they are not compatible Iceberg may provide up to one (1) hour of consulting and a quote for backing up order and user history if required. If importing, this data will be imported during development for testing, and within 24 hours of the new website launch to transfer new orders and customer data.

Complex customer or order export and imports will require additional consulting, billed at our current hourly rate.

Product Listing Page

CSV Import

Ability to export or import products via CSV file. Note that CSV files must adhere to proper formatting of columns matching your e-commerce setup. Iceberg will supply a sample CSV file for you to use as a template, and written instructions for uploading products.

Taxes

Payment Gateway Setup

Installation and configuration of one payment gateway for your e-commerce store. (Examples include PayPal, Stripe, or integration of Authorize.NET with your current credit card processor). Third party software may be required for this integration, and may include annual licensing fees. Iceberg may spend up to two (2) hours consulting with you and/or your bank to properly install and configure your payment gateway.

Shipping Setup

Setup and implementation of one shipping method. (Examples include flat rate shipping, table rate shipping, USPS, UPS, FedEx, etc.). Third party software may be required for this integration, and may include annual licensing fees. Iceberg may spend up to two (2) hours consulting with you to determine the best shipping method. Shipping may require that dimensions and/or weights be added to products. Instructions will be provided with specifications required for calculating shipping costs.

User Account Management

Ability for users to create an account on your e-commerce site. Base features included are usernames, passwords, order history, billing and shipping address. Users may also have the ability to check out as a guest, without creating a user account.

Order Management

Third party software may be required for some e-commerce features, and annual licensing fees may be added on if necessary.

Advanced customizations are available, and will require additional consulting and development time, billed at our current hourly rate.

$75 – Individual Product

Individual Product Entry

Manual entry of one individual product. Each product can have name, SKU, description, up to three (3) images, and can be assigned to one or more categories.

$2,400 – Event Calendar

Event Calendar

Development of an events calendar for your website, with the ability to categorize events. Up to 10 initial events will be added to the calendar, and one events landing page will be created with a calendar view of all events and a filter for categories.

Each event can include title, descriptions, date, start and finish time, and event location. Integration of the event location with a map feature will require setting up a Google Cloud account to grant your website access to use Google’s API for map display. Iceberg will need access to your Google Account.

Third party software may be required for this feature, and annual licensing fees may be added on if necessary.

Advanced customizations are available, and will require additional consulting and development time, billed at our current hourly rate.

$1,975 – Automatic Website Translation

Installation and configuration of automatic website translation functionality using a third-party WordPress translation plugin powered by Google Translate. Setup includes up to six languages selected from the languages currently supported by the translation service.

Visitors will be able to switch between the available languages using a standard text, flag, or dropdown language selector. The selector will be added to an agreed-upon location within the website and styled to coordinate with the existing website design.

This scope includes automatic, machine-generated translation only. It does not include professional translation, manual review or correction of translated content, separate language-specific pages or URLs, or multilingual SEO configuration.

Advanced functionality, custom styling, translation corrections, compatibility troubleshooting, or additional configuration may require consulting and development time billed at our current hourly rate. Any required paid plugin licenses or third-party service fees are not included.

$1,200 (or scope) – Complex Form

Development of one custom website form containing up to 20 fields and a combination of standard field types. The form may include multi-page functionality, file uploads, and conditional logic that shows or hides fields based on a user’s responses.

Form submissions will be sent by email to one or more designated recipients. Conditional notification routing may also be configured so submissions are sent to different recipients based on selected responses.

This scope includes basic form styling to coordinate with the existing website, standard field validation, a submission confirmation message or redirect, and testing on desktop and mobile devices.

This scope does not include payment processing, CRM or third-party platform integrations, electronic signatures, generated PDFs, advanced calculations, custom database functionality, or extensive custom programming.

Advanced functionality, complex routing requirements, additional forms, or customizations outside this scope may require additional consulting and development time billed at our current hourly rate. Any required paid plugin licenses or third-party service fees are not included.

$1,050 – WordPress Blog Transfer

WordPress Blog Transfer

Automated transfer of your existing WordPress Blog (up to 2,500 posts). A blog landing page will be created to display all posts and may include a sidebar showing categories, tags, and/or a search function.

Existing categories, tags and blog formatting will be transferred as is. Transfer requires an Administrator login to your current WordPress site. FTP access may also be requested.

Transfer of blog posts with photo galleries, complex formatting, multiple images, or integrated features will require additional consulting and development time, billed at our current hourly rate.

All photographs must be provided, and the website owner must own the copyright to each image.

Maintenance Hosting Price – Website Transfer

Website Transfer

Iceberg will move your WordPress website to our hosting servers, where we can perform website maintenance such as WordPress Core and Plugin updates, as well as provide website edits, updates and support as needed.

Transfer includes moving your full website theme, content, images and features as is. Access to paid theme and plugin licenses is required. If license keys cannot be provided they will be purchased and invoiced to your account. Information and access needed to transfer your website must be provided before beginning the transfer process.

Iceberg developers will assess your website and develop a migration plan. If your website is not running the latest, most secure, version of PHP, WordPress Core or Plugins, Iceberg will update your site. In the event that the website updates cause errors or issues that cannot be resolved, or your website poses significant security risks, we will reach out to discuss next steps.

Iceberg may provide post transfer recommendations to improve the security and performance of your website.

Access Needed

WordPress Admin account username and password
One of the following:
- FTP account username and password
- Hosting CPanel username and password
Domain Hosting or DNS access

Transfer Process

Initial review and assessment (2-3 business days)
Initial transfer scheduled (no edits to the live site can be made after this date)
Updates performed as necessary
Transfer launch date (update DNS, install HTTPS/SSL)
- E-Commerce websites will have a 2-4 hour maintenance window where the site will be unavailable to the public while orders are transferred. All other sites will have minimal downtime
Post-launch tasks completed (regular edits may begin again)

$900 – Payment Button (Third-party)

Third-Party Payment Button

Development of a payment feature on your website where a user fills out a simple form with name, email, phone number, and payment amount, and is then taken to a third party payment site (PayPal or Stripe), and completes the payment. Once finished, they are returned to your website.

Setup requires temporary login credentials to your PayPal or Stripe account for integration and testing.

Advanced customizations are available, and will require additional consulting and development time, billed at our current hourly rate.

$400 – Standard Website Search

Activation and configuration of the website’s standard WordPress search functionality.

The search will return published website content that is already configured to appear in the standard WordPress search. A search field or search icon will be added to the agreed-upon location within the website and styled to coordinate with the existing website design.

One search results page will be styled to match the overall design of the website.

This scope does not include custom result prioritization, content-type rules, advanced search logic, live search suggestions, or filtering options.

Custom search functionality or other advanced configurations may require additional consulting and development time billed at our current hourly rate.

$1,000 – Enhanced Website Search

Iceberg Web Design will provide consulting and direction to determine how the search should function, including which types of website content should be included or excluded, how different content types should be prioritized, and the desired level of search specificity.

One customized search results page will be developed based on the needs identified during consulting and styled to coordinate with the overall website design.

This scope may include configuration of result weighting, keyword relevance, excerpts, and other standard search-result controls.

This scope does not include filters that allow visitors to narrow results by multiple criteria, custom content databases, or advanced search interfaces.

Third-party software may be required. Unless otherwise specified, Iceberg Web Design will manage the license and bill the client for applicable fees. Advanced functionality or customizations outside this scope may require additional consulting and development time billed at our current hourly rate.

$4,400 – Custom Search & Filter

Development of a custom search and filtering feature for a specific section of website content, such as projects, portfolio items, locations, resources, team members, or other custom content.

This scope includes creation and configuration of up to five search or filter criteria. Criteria may be based on categories, tags, or custom fields created for the applicable content section.

One landing page will be developed to display the available content and corresponding filter controls. Visitors will be able to narrow the displayed results using standard filter controls based on the approved criteria.

This scope includes development of the results layout, configuration of the filters, standard responsive styling, and testing of the approved filtering combinations.

Development of the individual content items is not included and must be purchased separately.

This scope does not include geographic or radius searches, interactive maps, complex calculations, dependent or conditional filters, custom result-scoring systems, or other advanced search logic.

$350 – Newsletter Integration

Newsletter Integration

Development of a newsletter sign up form that integrates with the Client’s MailChimp or Constant Contact account. The customer will supply Iceberg with the login credentials and preferred contact list for integration.

Consulting

$200/hour – Project Scope Consulting

Project Scope Consulting

Project scope consulting allows us to work together to establish functional requirements for your website’s custom features. Iceberg will meet with you to discuss the following items:

Item 1
Item 2
Item 3

Following the initial scope consulting meeting, Iceberg will prepare a Scope of Work for any additional features your project will require. We will meet with you a second time to review the Scope of Work before moving forward with your project.

$200/hour (minimum $1,650 – $2,650) – Content Consulting

A=$1,650 | B=$2,650

Website Content

Iceberg Web Design will work with your existing or provided content to develop a clear website sitemap and ensure all content is prepared for effective use on your website.

This includes a consulting meeting with a Project Manager or Content Writer to review your business, define the sitemap and navigation structure, and provide guidance on how content should be written, organized, and formatted for web use. Iceberg will provide content templates, formatting expectations, and best practices to guide content creation.

As part of this process, Iceberg will review and refine key areas of your content, including homepage messaging, primary page headlines, two unique Calls to Action. This includes editing for grammar, clarity, and consistency, as well as writing or refining title tags and description tags for top-level pages. Iceberg will also assist in organizing all content and assets, including logos, links, and PDFs, into a format ready for development.

Content must be provided in a reasonably complete and usable format. If content is not in the preferred format when received, or if additional writing, restructuring, or consulting is required beyond what is outlined above, it will be billed at our current hourly rate.

Website Photography

High-quality, relevant photography is a critical component of a successful website and plays a key role in building trust and accurately representing your business.

$200/hour – Training

Website Training

Individualized in-person or remote training with Iceberg development staff to assist you with learning to update content, images, and any custom features of your website. Travel time will be added for in-person training.

Support Website Development

$250/page – Website Page Addition – Basic

Website Page Addition

Iceberg Web Design will create a new page for your website based on content and assets provided. Content provided should be in final written format (see example website content) with sections, headings, buttons and links clearly identified, and SEO title tags and descriptions noted.

If title tags and descriptions are not provided Iceberg will use a generalized title and description for the page.

$595 – Website Page Addition – With Content

Website Page Addition With Content Writing

Website Page Design

Iceberg will create a new page for your website that is seamlessly integrated with your current website design and includes professionally written content that is optimized for search engines.

Content Interview

A 15-30 minute content interview with Iceberg’s Content Manager to discuss the purpose, target audience, and key messages for the new page. The Content Manager will also determine the types of content required (text, images, videos, infographics) and their sources. Any specific design or branding requirements will also be identified.

Professional Content Writing

Iceberg will write engaging, informative written content for the new page. The content will include important SEO elements such as structured headings, strategic keywords, SEO title tags and meta descriptions. A final draft of written content will be delivered prior to development. Changes and revisions to this document are billed at our current hourly rate.

Website Page Development

Iceberg will use the finalized content and assets to build the new page, ensuring a responsive and mobile-friendly design. Development includes incorporating the new page in the website’s main navigation, with careful consideration for logical grouping of menu items and responsive navigation requirements.

Additional consulting, content strategy, content pages, graphic design, asset creation, or rounds of revisions are available and are billed at our current hourly rate. One page is defined as up to 600 words of simply formatted text, and 2-3 photographs, images, graphics, or media items.

One Page – $595
Two Pages – $1,050
Three Pages – $1,500

Advanced Security Scan, Website Audit & Malware Removal

$2,500 – For Current Website Transfers

Advanced Security Scan, Website Audit & Malware Removal

Iceberg Web Design will perform a comprehensive security audit of your website (xxx) to detect and remove malware, secure the hosting environment, and strengthen WordPress settings against future threats. We will also facilitate a safe transfer of your website to Iceberg’s hosting service.

As part of this process, we will assess the best approach for malware removal and provide you with a detailed security audit report. If possible, we will restore your website to its previous working state. Detailed services include:

Website Scan: Conduct a full scan to detect malware and identify vulnerabilities in themes and plugins.
Malware Cleanup: Remove all malicious files detected in themes, plugins, and core WordPress files.
Full Website Update: Update themes, plugins, and PHP/MySQL versions (if applicable) to the latest, most secure releases. This may require purchase of third party theme or plugin licenses, licenses will be billed to the client’s account.
Blacklist Review: Check if the domain is blacklisted and submit requests for removal, if required. Provide consulting for requesting re-approval from Google Ads or other services that may be hampering your online presence.
Hardening & Hosting Security: Ensure the website is running under a secure SSL certificate, audit and limit the number of Administrator users on the website, reset all website user passwords, and apply additional website hardening tactics as appropriate to prevent future hacking attempts.
Backup Strategy: Create a clean backup and maintain a backup strategy in line with the hosting plan purchased.

Website cleanup involves installing fresh copies of WordPress core, theme, and plugin files. In some cases, purchasing updated theme or plugin licenses may be required to ensure your website runs on the latest, most secure software.

If the website cannot be fully restored, Iceberg will create a temporary landing page using content from an archived version of your site and discuss the next steps with you.

Payment Terms & Copyright

Full payment is required prior to scan and malware removal. Additional website updates will be billed at our current hourly rate.

Disclaimer

Iceberg Web Design will attempt to remove all malware on your website. However, in some cases, complete malware removal and website restoration may not be achievable due to factors beyond our control. These factors include but are not limited to, custom-coded themes or plugins that do not follow standard security practices, compromised themes that are no longer available for purchase, the use of third-party plugins that are no longer supported or have been deprecated, outdated code that cannot be easily secured, the use of nulled or pirated plugins, or severe malware infections that have irreversibly altered the website’s file structure.

In the event that we are not able to restore the website we will create a simple landing page with your logo, contact information, and a basic contact form. We will also provide you with options for rebuilding your website.

$2,500 + Hosting Service – For New Customers

Advanced Security Scan, Website Audit & Malware Removal

Website Scan: Conduct a full scan to detect malware and identify vulnerabilities in themes and plugins.
Malware Cleanup: Remove all malicious files detected in themes, plugins, and core WordPress files.
Full Website Update: Update themes, plugins, and PHP/MySQL versions (if applicable) to the latest, most secure releases. This may require purchase of third party theme or plugin licenses, licenses will be billed to the client’s account.
Blacklist Review: Check if the domain is blacklisted and submit requests for removal, if required. Provide consulting for requesting re-approval from Google Ads or other services that may be hampering your online presence.
Hardening & Hosting Security: Ensure the website is running under a secure SSL certificate, audit and limit the number of Administrator users on the website, reset all website user passwords, and apply additional website hardening tactics as appropriate to prevent future hacking attempts.
Backup Strategy: Create a clean backup and maintain a backup strategy in line with the hosting plan purchased.

If the website cannot be fully restored, Iceberg will create a temporary landing page using content from an archived version of your site and discuss the next steps with you.

Payment Terms & Copyright

Full payment is required prior to scan and malware removal. Additional website updates will be billed at our current hourly rate.

Disclaimer

Website Hosting + Maintenance

Reliable website hosting at the SAVVIS data center on a shared UNIX-based website hosting server.

100 GB storage space
150 min/day CPU time
30 min/day mySQL time
5,000 GB/mo data transfer
Let’s Encrypt SSL certificate
Daily website and database backups, retained for 7 days and restorable on request
Automatic WordPress Core updates
Monthly WordPress plugin and theme updates
Monthly testing of website forms
Monthly Google Analytics Report
Access to Iceberg Web Design’s support team for troubleshooting, website updates, and other changes on demand

Accessibility

$200 – One Click Accessibility Integration

One Click Accessibility Integration

Iceberg Web Design will install and activate the One Click Accessibility plugin on your website. This will allow users to resize fonts, change fonts, add underlines to links, and change colors for contrast.

Quote – Accessibility Audit

Description coming soon!

Quote – Accessibility Remediation

Description coming soon!

Digital Marketing

* All packages require a 6 month contract

* Pricing is for new SEO/Digital Marketing Customers. Current clients are grandfathered in at their current package rates.

* Strategic Content Support can not be sold separately

$200/month – Google Review Monitoring, Growth & Response Support

$75/month for each additional location

Google Review Monitoring, Growth & Response Support is a recurring digital marketing service focused on helping your business strengthen trust, local visibility, and customer confidence through active monitoring and support for your Google Business Profile reviews.

Iceberg will also provide a Google Review Strategy document to help your team request Google reviews. This document may include review request guidance, sample language, and recommendations for when and how to ask customers for reviews.

Deliverables

This service includes Google Business Profile review monitoring, positive review responses, negative review notifications, negative review response guidance, and a Google Review Strategy document. Google reviews from the primary Google Business Profile will be displayed on your website.

Google Review Monitoring, Growth & Response Support requires a minimum six-month contract. The client owns the Google Business Profile and is responsible for required profile setup and verification, with guidance from Iceberg as needed. Additional Google Business Profile locations may be added for $75/month per location.

$300 One-time – Google Review Strategy & Reputation Coaching

Google Review Strategy & Reputation Coaching is a one-time digital marketing service for clients who want guidance on how to request more Google reviews, respond to reviews professionally, and build a stronger review presence over time.

Iceberg will review your current Google Business Profile, existing Google review activity, and general review request approach. Based on this review, Iceberg will create a customized Google Review Strategy & Reputation Coaching resource for your business.

This may include an overview of why Google reviews matter for your business, where your review profile currently stands, recommendations for requesting reviews, sample templates, guidelines for responding to positive reviews, guidance for responding to negative or concerning reviews, spam review guidance, and general best practices for building a more consistent Google review process.

Deliverables

This service includes one customized Google Review Strategy & Reputation Coaching resource for your business.

This is a one-time service and does not include ongoing Google review monitoring, review responses, negative review notifications, Google Business Profile management, website review display, or follow-up strategy meetings unless separately approved.

$500/month – Monthly Blog Content

Monthly Blog Content is a recurring blog writing and publishing service for clients who want consistent, website-based content. This service gives your website a consistent stream of helpful, search-aware content without requiring your internal team to plan, write, optimize, and publish posts every month.

At the start of service, you will meet with Iceberg’s Digital Marketing Manager for a brief content planning call to discuss your goals, business priorities, services, and any recent or upcoming changes in your business. Based on this conversation, your industry, your website, and previously published content, Iceberg will create a content calendar to guide upcoming blog topics.

Each month, Iceberg will create and publish two blog posts for your website. AI tools may be used to support drafting, structure, topic development, or editing, but final content is reviewed and refined by Iceberg before publishing. Each blog post will be reviewed for tone, accuracy, grammar, readability, and quality.

Each blog post will be up to 700 words and will include basic search optimization, such as a focus topic or keyword, SEO title and meta description, internal linking where appropriate, and one image selected at Iceberg’s discretion. Iceberg will resize and optimize images for web use and add ALT text to support accessibility and SEO best practices.

Monthly Blog Content includes blog post writing and publishing only. This service does not include new website pages, landing pages, service pages, target audience pages, or broader website content development unless separately approved.

Deliverables

This service includes two AI-assisted blog posts per month, up to 700 words each, with human editing and review before publishing. Each post includes writing, editing, SEO title and meta description, one image, image optimization, ALT text, internal linking where appropriate, and publishing to the website. This service also includes an initial planning meeting and ongoing content calendar planning meetings every six months after that.

Monthly Blog Content requires a minimum six-month contract.

$800/month – SEO & AI Visibility

SEO & AI Visibility is a recurring digital marketing service focused on improving your website’s visibility, structure, performance, and search readiness. This service supports SEO best practices and AI visibility by helping your website become clearer, more useful, and easier for search engines and AI-powered search tools to understand.

At the start of service, you will meet with Iceberg’s Digital Marketing Manager for a strategy planning call to discuss your business goals, target audience, products or services offered, service areas, and digital marketing priorities. Based on this conversation, your current website performance, and your industry, Iceberg will create an optimization plan to guide ongoing monthly work.

Each month, Iceberg will complete prioritized optimization tasks based on what your website needs most. Work may include metadata updates, page structure improvements, internal linking, technical SEO improvements, schema updates or recommendations, search indexing review, Google Business Profile optimization, page speed or usability improvements, service area visibility improvements, FAQ recommendations, and updates that support stronger trust signals throughout the website. Priorities are informed by ongoing monitoring through tools such as Google Search Console, Semrush, and website performance data. As search engines and AI-powered discovery tools continue to evolve, Iceberg will adjust recommendations and optimization efforts to align with emerging best practices and opportunities.

This service may include updates to existing website pages, metadata, page structure, internal links, technical elements, Google Business Profile information, and recommendations for future content opportunities. It does not include new website page creation, new landing pages, new service pages, new target audience pages, new FAQ pages, or standalone content writing unless separately approved.

Your Digital Marketing Manager will be your primary contact for this service. You will meet every three months to discuss strategy, review performance, and adjust priorities as needed.

What to Expect

Organic visibility builds over time. Performance may be influenced by your website’s history, competition, industry demand, content depth, technical health, and changes in search platforms. Many of the practices that support strong search visibility, including clear site structure, helpful content, technical optimization, and structured data, also help AI-powered search tools better understand and reference your business. This service is designed to make consistent, strategic improvements that support stronger search visibility, AI visibility, website performance, and user experience over time.

Deliverables

This service includes an initial strategy meeting, ongoing website review, prioritized monthly SEO & AI Visibility work, Google Business Profile optimization, monthly reporting, and quarterly strategy meetings. Monthly reports may include website traffic, engagement trends, visibility changes, and keyword or query insights.

SEO & AI Visibility requires a minimum six-month contract.

$1,000/month – Ads Management

Ads Management is a recurring digital marketing service for clients who want to reach more potential customers and stay visible through paid advertising. This service may be used for either Google Ads or Meta Ads, depending on your business, industry, audience, goals, and monthly ad budget.

At the start of service, you will meet with Iceberg’s Digital Marketing Manager for a strategy planning call to discuss your business goals, target audience, service areas, budget, and campaign priorities. Based on this conversation, Iceberg will recommend whether Google Ads or Meta Ads is the better fit for your campaign. Google Ads are typically best for high-intent visibility when people are actively searching for your products or services and may be closer to contacting a provider. Meta Ads are typically best for building local visibility, staying top-of-mind, promoting seasonal services or offers, and reaching people based on location, interests, and audience targeting.

Each month, Iceberg will manage one paid advertising platform for your business: Google Ads or Meta Ads. This service includes keyword or audience research, campaign setup or review, management of up to three active campaigns, ongoing campaign monitoring, budget tracking, ad copywriting, performance adjustments, and monthly reporting.

Your Digital Marketing Manager will be your primary contact for this service. You will meet every three months to discuss ad strategy and review campaign performance. Campaign structure may be changed at this time.

Deliverables

This service includes management of one advertising platform, up to three active campaigns, and monthly reporting. Monthly reports may include Click-Through Rate (CTR), Conversion Rate, Cost per Acquisition (CPA), budget utilization, and spend tracking.

Ads Management requires a minimum six-month contract. Ad spend is separate from Iceberg’s management fee and is paid directly to the advertising platform. Google Ads campaigns require a minimum ad spend of $1,000 per month. Meta Ads campaigns require a minimum ad spend of $200 per month. The client owns the advertising account and is responsible for required account setup and verification, with guidance from Iceberg as needed.

Digital Marketing Packages

Custom Solutions For Your Business
Your business isn’t one-size-fits-all and we know it.

*Packages with ** may have Review Monitoring added on a la carte for no cost.

$700/month – Monthly Blog Content + Google Review Monitoring, Growth & Response Support

This package helps your business stay active online, strengthen trust with potential customers, and support general search and AI visibility through consistent website content and Google review activity.

Iceberg will monitor new Google reviews, respond to positive reviews, and notify you when a negative or concerning review is received. Iceberg will provide guidance on how to respond to negative reviews professionally. You will also receive a Google Review Strategy document to help your team request Google reviews, including sample language and recommendations for when and how to ask customers for reviews.

Deliverables

This package includes two AI-assisted blog posts per month, up to 700 words each, with human editing and review before publishing, a content calendar, content planning meetings every six months, Google review monitoring, positive review responses, negative review notifications and response guidance, a Google Review Strategy document, and Google review display on your website from the primary Google Business Profile.

This package requires a minimum six-month contract. The client owns the Google Business Profile and is responsible for required profile setup and verification, with guidance from Iceberg as needed. Additional Google Business Profile locations may be added for $75/month per location.

$1,000/month – SEO & AI Visibility + Google Review Monitoring, Growth & Response Support

This package helps your business improve how your website supports search visibility, AI visibility, and user experience while strengthening trust through active Google review management. SEO & AI Visibility helps your website become clearer, stronger, and more useful over time, while Google reviews help support confidence when potential customers are deciding whether to contact you.

At the start of service, you will meet with Iceberg’s Digital Marketing Manager for a strategy planning call to discuss your business goals, target audience, services, service areas, and digital marketing priorities. Based on this conversation, your industry, your current website, and website performance data, Iceberg will create an optimization plan to guide ongoing monthly work.

Each month, Iceberg will complete prioritized SEO & AI Visibility tasks based on what your website needs most. Work may include metadata updates, page structure improvements, internal linking, technical SEO improvements, schema updates or recommendations, search indexing review, Google Business Profile optimization, page speed or usability improvements, service area visibility improvements, FAQ recommendations, and updates that support stronger trust signals throughout the website. Priorities are informed by ongoing monitoring through tools such as Google Search Console, Semrush, and website performance data. As search engines and AI-powered discovery tools continue to evolve, Iceberg will adjust recommendations and optimization efforts to align with emerging best practices and opportunities.

Iceberg will also monitor new Google reviews, respond to positive reviews, and notify you when a negative or concerning review is received. Iceberg will provide guidance on how to respond to negative reviews professionally. You will also receive a Google Review Strategy document to help your team request Google reviews, including sample language and recommendations for when and how to ask customers for reviews.

Your Digital Marketing Manager will be your primary contact for this package. You will meet every three months to discuss strategy, review performance, and adjust priorities as needed.

What to Expect

Organic visibility builds over time. Performance may be influenced by your website’s history, competition, industry demand, content depth, technical health, review activity, and changes in search platforms. Many of the practices that support strong search visibility—including clear site structure, helpful content, technical optimization, and structured data—also help AI-powered search tools better understand and reference your business. This package is designed to make consistent, strategic improvements that support stronger search visibility, AI visibility, website performance, user experience, and customer trust over time.

Deliverables

This package includes an initial strategy meeting, ongoing website review, prioritized monthly SEO & AI Visibility work, Google Business Profile optimization, monthly reporting, quarterly strategy meetings, Google review monitoring and response support, a Google Review Strategy document, and Google review display on your website from the primary Google Business Profile. Monthly reports may include website traffic, engagement trends, visibility changes, and keyword or query insights.

$1,200/month – Ads Management + Google Review Monitoring, Growth & Response Support

This package helps your business reach and stay visible to more potential customers through paid ads while strengthening trust through active Google review management. Paid ads help your business appear in front of the right audience, while Google reviews help support confidence when potential customers are deciding whether to contact you.

Each month, Iceberg will manage one paid advertising platform for your business: Google Ads or Meta Ads. This package includes keyword or audience research, campaign setup or review, management of up to three active campaigns, ongoing campaign monitoring, budget tracking, ad copywriting, performance adjustments, and monthly reporting.

Your Digital Marketing Manager will be your primary contact for this package. You will meet every three months to discuss ad strategy and review campaign performance. Campaign structure may be changed at this time.

Deliverables

This package includes management of one advertising platform, up to three active ad campaigns, monthly reporting, Google review monitoring, positive review responses, negative review notifications and response guidance, a Google Review Strategy document, and Google review display on your website from the primary Google Business Profile. Monthly reports may include Click-Through Rate (CTR), Conversion Rate, Cost per Acquisition (CPA), budget utilization, and spend tracking.

This package requires a minimum six-month contract. Ad spend is separate from Iceberg’s management fee and is paid directly to the advertising platform. Google Ads campaigns require a minimum ad spend of $1,000 per month. Meta Ads campaigns require a minimum ad spend of $200 per month. The client owns the advertising account and is responsible for required ad account setup and verification, with guidance from Iceberg as needed. The client owns the Google Business Profile and is responsible for required profile setup and verification, with guidance from Iceberg as needed. Additional Google Business Profile locations may be added for $75/month per location.

$1,300/month – SEO & AI Visibility + Strategic Content Support**

This package helps your business improve search visibility, AI visibility, and user experience by pairing ongoing SEO & AI Visibility work with strategic content creation. SEO & AI Visibility helps identify what your website needs to perform better, while Strategic Content Support gives Iceberg the ability to create or update the content needed to support those priorities.

At the start of service, you will meet with Iceberg’s Digital Marketing Manager for a strategy planning call to discuss your business goals, target audience, services, service areas, content opportunities, and digital marketing priorities. Based on this conversation, your industry, your current website, and website performance data, Iceberg will create a plan to guide both SEO & AI Visibility and Strategic Content Support.

Each month, Iceberg will complete prioritized SEO, AI Visibility, and content tasks based on what your website needs most.

SEO & AI Visibility work may include updates that improve search visibility, AI visibility, website structure, technical health, internal linking, user experience, local visibility, trust signals, and conversion paths. Priorities are informed by ongoing monitoring through tools such as Google Search Console, Semrush, and website performance data. As search engines and AI-powered discovery tools continue to evolve, Iceberg will adjust recommendations and optimization efforts to align with emerging best practices and opportunities.

Strategic Content Support includes prioritized content work completed within the monthly package scope. This may include updates to existing website content or, when strategically needed, new or substantially expanded website content. New content is planned and prioritized by Iceberg based on campaign goals, search intent, service priorities, location opportunities, audience opportunities, and performance data. When new content is recommended, the monthly scope typically allows for up to two new or substantially expanded content pieces or pages in a month, depending on complexity. New content creation is not guaranteed every month. Larger content projects, multiple new pages, custom page layouts, advanced design work, or development-heavy updates may require a separate estimate or approval.

Your Digital Marketing Manager will be your primary contact for this package. You will meet every three months to discuss strategy, review performance, and adjust SEO and content priorities as needed.

What to Expect

Organic visibility builds over time, and content plays an important role in helping search engines, AI-powered search tools, and website visitors understand what your business offers. Many of the practices that support strong search visibility—including clear site structure, helpful content, technical optimization, and structured data—also help AI-powered search tools better understand and reference your business. This package gives Iceberg the flexibility to create or update the content your website needs to better support visibility, trust, and user experience over time.

Deliverables

This package includes an initial strategy meeting, ongoing website review, prioritized monthly SEO, AI Visibility, and content work, Google Business Profile optimization, monthly reporting, and quarterly strategy meetings. Monthly reports may include website traffic, engagement trends, visibility changes, and keyword or query insights.

This package requires a minimum six-month contract. Strategic Content Support includes prioritized content work completed within the monthly package scope.

$1,500/month – Ads Management + Strategic Content Support**

This package helps your business reach more potential customers through paid ads while improving the website content and landing page experience that supports those campaigns. Strategic Content Support gives Iceberg more flexibility to create or update the website content needed to better align with your ads, audience, campaign goals, and conversion opportunities.

At the start of service, you will meet with Iceberg’s Digital Marketing Manager for a strategy planning call to discuss your business goals, target audience, service areas, budget, campaign priorities, and website content needs. Based on this conversation, Iceberg will recommend whether Google Ads or Meta Ads is the better fit for your campaign. Google Ads are typically best for high-intent visibility when people are actively searching for your products or services and may be closer to contacting a provider. Meta Ads are typically best for building local visibility, staying top-of-mind, promoting seasonal services or offers, and reaching people based on location, interests, and audience targeting.

Each month, Iceberg will manage one paid advertising platform for your business: Google Ads or Meta Ads. Paid ads work may include campaign setup or review, keyword or audience research, ad copywriting, budget tracking, campaign monitoring, and performance adjustments.

Your Digital Marketing Manager will be your primary contact for this package. You will meet every three months to discuss ad strategy, review campaign performance, and adjust priorities as needed. Campaign structure and content priorities may be changed at this time.

Deliverables

This package includes management of one advertising platform, up to three active ad campaigns, monthly reporting, and Strategic Content Support for ad-related website content. Monthly reports may include Click-Through Rate (CTR), Conversion Rate, Cost per Acquisition (CPA), budget utilization, and spend tracking.

This package requires a minimum six-month contract. Strategic Content Support includes prioritized content work completed within the monthly package scope. Ad spend is separate from Iceberg’s management fee and is paid directly to the advertising platform. Google Ads campaigns require a minimum ad spend of $1,000 per month. Meta Ads campaigns require a minimum ad spend of $200 per month. The client owns the advertising account and is responsible for required account setup and verification, with guidance from Iceberg as needed.

$1,800/month – Ads Management + SEO & AI Visibility**

This package helps your business reach more potential customers through paid ads while improving how your website supports search visibility, AI visibility, and user experience over time.

At the start of service, you will meet with Iceberg’s Digital Marketing Manager for a strategy planning call to discuss your business goals, target audience, services, service areas, monthly ad budget, and digital marketing priorities. Based on this conversation, your industry, your website, and available performance data, Iceberg will create a plan to guide both paid advertising and SEO & AI Visibility.

Iceberg will recommend whether Google Ads or Meta Ads is the better fit for your campaign. Google Ads are typically best for high-intent visibility when people are actively searching for your products or services and may be closer to contacting a provider. Meta Ads are typically best for building local visibility, staying top-of-mind, promoting seasonal services or offers, and reaching people based on location, interests, and audience targeting. This package includes management of one paid advertising platform for your business: Google Ads or Meta Ads.

Each month, Iceberg will manage up to three active ad campaigns and complete prioritized SEO & AI Visibility tasks based on what your website and campaign need most.

Paid ads work may include campaign setup or review, keyword or audience research, ad copywriting, budget tracking, campaign monitoring, and performance adjustments.

This package may include updates to existing website pages, metadata, page structure, internal links, technical elements, Google Business Profile information, and recommendations for future content opportunities. It does not include new website page creation, new landing pages, new service pages, new target audience pages, new FAQ pages, or standalone content writing unless separately approved.

Your Digital Marketing Manager will be your primary contact for this package. You will meet every three months to discuss strategy, review performance, and adjust priorities as needed. Campaign structure and SEO priorities may be changed at this time.

What to Expect

This package supports both paid visibility and longer-term SEO and AI visibility improvement. Paid ads can help your business appear in front of more potential customers, while SEO & AI Visibility helps your site become clearer, stronger, and more useful for search engines, AI-powered search tools, and website visitors over time. Many of the practices that support strong search visibility—including clear site structure, helpful content, technical optimization, and structured data—also help AI-powered search tools better understand and reference your business.

Deliverables

This package includes management of one advertising platform, up to three active ad campaigns, prioritized monthly SEO & AI Visibility work, Google Business Profile optimization, monthly reporting, and quarterly strategy meetings. Monthly reports may include website traffic, engagement trends, visibility changes, keyword or query insights, Click-Through Rate (CTR), Conversion Rate, Cost per Acquisition (CPA), budget utilization, and spend tracking.

$2,300/month – Integrated Ads, SEO & Content Support**

Integrated Ads, SEO & Content Support helps your business reach more potential customers through paid ads while improving how your website supports search visibility, AI visibility, user experience, and campaign performance. This package connects ads, SEO & AI Visibility, and Strategic Content Support so the strategy, website content, and campaign priorities can work together.

At the start of service, you will meet with Iceberg’s Digital Marketing Manager for a strategy planning call to discuss your business goals, target audience, services, service areas, monthly ad budget, website content needs, and digital marketing goals. Based on this conversation, your industry, your website, and available performance data, Iceberg will create a plan to guide paid advertising, SEO & AI Visibility, and Strategic Content Support.

Each month, Iceberg will manage up to three active ad campaigns and complete prioritized SEO, AI Visibility, and content tasks based on what your website and campaign need most.

Paid ads work may include campaign setup or review, keyword or audience research, ad copywriting, budget tracking, campaign monitoring, and performance adjustments.

What to Expect

This package gives Iceberg the flexibility to improve both the ads and the website experience behind them. As campaign and website performance data are reviewed, Iceberg may adjust ad strategy, SEO & AI Visibility priorities, and content recommendations to better support visibility, user experience, and campaign performance over time.

Deliverables

This package includes management of one advertising platform, up to three active ad campaigns, prioritized monthly SEO, AI Visibility, and content work, Google Business Profile optimization, monthly reporting, and quarterly strategy meetings. Monthly reports may include website traffic, engagement trends, visibility changes, keyword or query insights, Click-Through Rate (CTR), Conversion Rate, Cost per Acquisition (CPA), budget utilization, and spend tracking.

Other Services

$400/month + $1,500 Setup – Customer Service AI Assistant

* One-Time Setup Charge: $1,500

Customer Service AI Assistant

Add a welcome video and virtual assistant to your website. The Customer Service AI assistant will be trained to interact with your customers and answer questions about your business, using the content on your website and additional information provided during the training process. This specialized agent enhances customer engagement and improves user experience.

Setup includes integration and customization of an AI assistant on your website. Setup also includes an intake questionnaire for your business to use in AI training, and up to one hour consulting time to ensure proper agent training on setup.

Troubleshooting & Support: After the Assistant is live, additional troubleshooting and support is available at our current hourly rate. The Assistant can be disabled at any time at no additional cost, and may also be disabled during troubleshooting, retraining, or updating.
Up to 3 Videos: Widget video for users to watch when interacting with the AI assistant. Video file(s) must be provided by the customer.
Up to 4 Call-to-Action Buttons: Options include Call, Email, SMS, and Facebook Messenger.
Custom Colors: Designed to match your website color scheme.
Custom Offer Coupon Button: Feature special offers with tracking and custom build.
Video Digital Business Card: Extend your business’s reach.
Initial Full AI Agent Training: Input information about your business to train the AI to provide correct answers. An intake questionnaire will be provided to collect information, and you may submit optional information. Price includes submitting new or updated information to Iceberg every 6 months. More frequent AI training updates may be done at our standard billable rate.
Customer Service Training: Initial AI training with most frequently asked customer service requests. An intake questionnaire will be provided to collect information, and you may submit optional information. Price includes submitting new or updated information to Iceberg every 6 months. More frequent AI training updates may be done at our standard billable rate.
Iceberg Web Design Setup: Streamlined integration to your website. Requires FTP access or a WordPress/CMS administrative account.
Monthly Reporting: Monthly analytics showing how many interactions your AI assistant received and browsers used.

$600/month + $1,500 Setup – Sales AI Assistant

* One-Time Setup Charge: $1,500

Sales AI Assistant

Add a welcome video and virtual sales assistant to your website. The Sales AI assistant will be trained to interact with your customers and answer questions about your business, using the content on your website and additional information provided during the training process. Additionally, the agent will be able to collect business information and pass it on to your sales team– it can even schedule appointments with a calendar integration! This specialized agent enhances customer engagement and increases conversions by collecting website leads.

Setup includes integration and customization of an AI assistant on your website. Setup also includes an intake questionnaire for your business to use in AI training, integration with scheduling tools, and up to one hour consulting time to ensure proper agent training on setup.

Troubleshooting & Support: After the Assistant is live, additional troubleshooting and support is available at our current hourly rate. The Assistant can be disabled at any time at no additional cost, and may also be disabled during troubleshooting, retraining, or updating.
Up to 3 Videos: Widget videos for users to watch when interacting with the chatbot. Video file(s) must be provided by the customer.
Up to 4 Call-to-Action Buttons: Options include Call, Email, SMS, and Facebook Messenger.
Custom Colors: Designed to match your website color scheme.
Custom Offer Coupon Button: Feature special offers with tracking and custom build.
Video Digital Business Card: Extend your business’s reach.
Initial Full AI Agent Training: Input information about your business to train the AI to provide correct answers. An intake questionnaire will be provided to collect information, and you may submit optional information. Price includes submitting new or updated information to Iceberg every 6 months. More frequent AI training updates may be done at our standard billable rate.
Customer Service Training: Initial AI training with most frequently asked customer service requests. An intake questionnaire will be provided to collect information, and you may submit optional information. Price includes submitting new or updated information to Iceberg every 6 months. More frequent AI training updates may be done at our standard billable rate.
AI Sales Training: Initial AI training with in-depth information about your products, services, and pricing. An intake questionnaire will be provided to collect information, and you may submit optional information. Price includes submitting new or updated information to Iceberg every 6 months. More frequent AI training updates may be done at our standard billable rate.
Booking Calendar Integration: Ability to book appointments through the AI Assistant. Booking can integrate with your Google Calendar.
Custom Personality Features: Ability to adapt the AI to align with your brand’s tone and voice. An intake questionnaire asking for input on tone (authoritative, friendly, witty, etc.) along with some key catch phrases and your tagline will be used for this. Ongoing training updates may be done at our standard billable hourly rate.
Manual Contact Capture: Opt for manual collection of visitor contact details.
Iceberg Web Design Setup: Streamlined integration to your website. Requires FTP access or a WordPress/CMS administrative account.
Transcripts of Conversations: Complete records of customer interactions.
Monthly Reporting: Monthly analytics showing how many interactions your AI assistant received and browsers used.

1 Hour for Base Hosting – MailGun

Included with Support and Maintenance hosting plans.

Mailgun Service

Mailgun is an SMTP email delivery service that changes the way form notifications are sent through your website and reduces the number of undeliverable messages to certain email accounts. The Mailgun setup charge is one hour for customers on base hosting and free for customers on a support or maintenance plan.

Websites with a high volume of form notification emails may require a separate Mailgun account or additional service fee. Charges will be handled on a case by case basis if this arises.

Disclaimers

Additional consulting or content strategy, content pages, or rounds of revisions are available and are billed at our current hourly rate.

Advanced customizations are available, and will require additional consulting and development time, billed at our current hourly rate.

Third party software may be required for this feature, and annual licensing fees may be added on if necessary.